Client Case Study: Ferrovial Agroman

The brief:
Create an innovative and bespoke safety poster campaign and deliver this in various printed formats for use across Ferrovial Agroman’s construction work at Heathrow Airport.

Our solution:
We designed three concepts as part of a two year campaign.  The concepts focused on the fact that the safety of the workforce was valued by others - family, friends and colleagues, as well as a working practice requirement.   We  incorporated, where possible, Ferrovial Agroman employees in the posters in order to reinforce grassroots identification with the safety messages. This helped build long-term engagement with workers.  The designs were accessible, yet dynamic and imaginative.

Our Client's Response:
“The posters are great. I particularly like the golfing ones! They look superb!”